January 10, 2023 PRESS RELEASE
BMW Group bought 2,399,636 items (-4.8%) +++ BMW model maintained No. 1 place in international premium section +++ Gross sales of fully-electric automobiles greater than doubled to 215,755 items (+107.7%) +++ Gross sales up +10.6% in fourth quarter of 2022 +++ MINI Electrical* is best-selling MINI mannequin variant +++ Pieter Nota: Subsequent milestone for 2023: 15% of whole gross sales from fully-electric automobiles +++
Munich. The BMW Group considerably accelerated its ramp-up of electromobility as soon as extra in 2022. As beforehand introduced, the BMW Group was in a position to greater than double its BEV gross sales from 2021 (+107.7%) with a complete of 215,755 fully-electric BMW and MINI automobiles delivered to prospects. A serious milestone was reached when the BMW Group handed over its 500,000th fully-electric automobile to its new proprietor in direction of the tip of final 12 months.
Our sturdy product line-up is one of the best response to a difficult surroundings and enabled us to greater than double our gross sales of fully-electric automobiles once more in 2022, mentioned Pieter Nota, member of the Board of Administration of BMW AG chargeable for Buyer, Manufacturers, Gross sales. We’re assured we will construct on this success in 2023, as we proceed to see significantly excessive order consumption for our fully-electric fashions, Nota added.
The BMW Group delivered a complete of 2,399,636 BMW, MINI and Rolls-Royce automobiles to prospects worldwide in 2022 (-4.8%); a 12 months during which all industries confronted headwinds from provide bottlenecks, Chinas pandemic lockdowns and the conflict in Ukraine. The primary influence was felt within the first six months of the 12 months, with deliveries down in comparison with the earlier 12 months. Gross sales more and more picked up within the second half of 2022. Within the fourth quarter, the BMW Group reported important gross sales progress of +10.6%, with 651,798 automobiles delivered to prospects.
The BMW Group is optimistic concerning the 12 months forward. We are going to keep our course for worthwhile progress in 2023. The clear focus will probably be on persevering with to ramp up electromobility. The subsequent milestone for 2023 is for 15% of our whole gross sales to return from fully-electric automobiles. With the launch of the BMW i5 later this 12 months, we’re taking one other essential step on the street to electrifying our mannequin lineup, in response to Nota.
The way forward for the BMW Group is electrical, round and digital. One spotlight on the street to the NEUE KLASSE was introduced on the CES in Las Vegas final week: BMW i Imaginative and prescient Dee represents the BMW Groups imaginative and prescient of the longer term digital expertise, each inside and out of doors the automobile. The BMW Group will present additional insights and glimpses of the revolutionary automobile idea of the NEUE KLASSE over the course of 2023.
On the similar time, the corporate is pushing ahead with additional digitalisation of gross sales and advertising. In future, the BMW Group will depend on direct gross sales in 24 European markets, with brokers performing as gross sales representatives this creates the mandatory situations for a seamless transition between the net and offline buyer expertise. The clear intention of the brand new company mannequin is to boost buyer satisfaction and the premium model expertise and to achieve out to new, online-savvy buyer goal teams. The BMW Groups new company mannequin may also create value transparency and guarantee prospects expertise the identical, constant providing throughout all gross sales channels. Circumstances will probably be put in place this 12 months that may permit MINI to start out in 2024, with BMW to comply with in 2026. Implementation will probably be in shut cooperation with retail companions.
The My BMW/MINI app is a core aspect of the gross sales realignment. With its many options and intuitive person interface, it guides customers by way of the trades finest buyer expertise. The My BMW/MINI app serves because the interface for personalised buyer dialogue, with about two million customers in round 50 markets each single day.
BMW model maintains No.1 place in international premium section
The BMW model bought a complete of two,100,692 items (-5.1%) worldwide final 12 months and maintains its No. 1 place within the international premium section. The BMW model additionally noticed sturdy progress in electrified automobiles. Gross sales of electrified automobiles (incl. plug-in hybrids) for the complete 12 months have been up +35.6% on the earlier 12 months, at 372,956 automobiles.
The model’s enticing product portfolio is proving extraordinarily in style with prospects. That is mirrored in excessive new orders for fashions just like the BMW X1, iX1*, i4, iX and i7* fashions. Later this 12 months, the BMW Group will broaden its electrical lineup with the BMW i5.
BMW M marks fiftieth anniversary with document 12 months
Regardless of the challenges of provide bottlenecks, BMW M GmbH ended its anniversary 12 months with a brand new all-time excessive. BMW M reported progress of +8.4% in comparison with the earlier 12 months, with the sale of 177,257 items. On the similar time, BMW M made substantial progress with electrification of its product portfolio. The launch of the primary two fully-electrified BMW M Efficiency fashions, the i4 M50* and the iX M60*, the very first electrified high-performance mannequin, the BMW XM*, and the brand new M240i Coupé* contributed tremendously to this profitable year-end. The brand new version of the BMW M2 and the recently-released BMW M3 Touring additionally made a significant contribution to gross sales progress final 12 months.
In parallel with these new additions to the product lineup, BMW M additionally noticed persevering with sturdy demand in its fiftieth anniversary 12 months for its high high-performance derivatives, the M3 and M4, and its long-established X fashions. In consequence, the outlook for 2023 could be very optimistic for BMW M GmbH, with the promise of additional document outcomes to return.
MINI Electrical* stays best-selling MINI mannequin variant
The premium automotive model MINI bought 292,923 items final 12 months (-3.0%). Gross sales of electrified MINI fashions developed positively: The variety of electrified MINI fashions bought (incl. plug-in hybrids) climbed +14.3% to 60,839 automobiles and due to this fact accounted for round 21% of whole MINI gross sales worldwide in 2022.
The fully-electric MINI Cooper SE* remained the models best-selling mannequin variant in 2022. A complete of 43,744 MINI Cooper SE*s have been bought worldwide final 12 months a rise of +25.5% in comparison with the earlier 12 months.
2023 will probably be a vital 12 months for MINI. The model is celebrating 110 years of automotive manufacturing at its principal plant in Oxford and will probably be unveiling the primary two fully-electric fashions of the brand new MINI household.
Rolls-Royce Motor Automobiles reported highest gross sales in its 118-year historical past
Within the 12 months during which Rolls-Royce Motor Automobiles unveiled Spectre, the worlds first ultra-luxury electrical tremendous coupé, the corporate additionally reported the very best gross sales in its 118-year historical past, with 6,021 motor vehicles delivered to prospects worldwide (+7.8%). Many areas achieved their highest-ever gross sales.
Every of these vehicles was Bespoke: made to the exact needs of the consumer, all the way down to the final element. The worth generated by the marques unrivalled Bespoke providing was increased than ever earlier than, with shoppers now paying round half one million Euros on common for his or her distinctive Rolls-Royce.
World demand stays buoyant throughout your entire product portfolio, led by Cullinan and Ghost – the order financial institution throughout all fashions stretches far into 2023 with very sturdy pre-orders for the brand new all-electric Spectre, following a extremely profitable world premiere in October. The exceptionally optimistic consumer response to Spectre comes because the marque prepares to construct solely fully-electric vehicles by the tip of 2030.
BMW Motorrad posts highest gross sales in firms historical past
With a complete of 202,895 bikes and scooters delivered to prospects a rise of +4.4% year-on-year – , BMW Motorrad reported its highest gross sales within the firms historical past. The Europe, Americas and Asia areas, specifically, all posted new gross sales highs and made an important contribution to BMW Motorrads document gross sales. The models compelling lineup, with profitable merchandise that form their respective segments, and the market introduction of in style new fashions, just like the fully-electric BMW CE 04, have been sturdy components within the profitable end result for 2022.
BMW & MINI gross sales within the areas/markets
The BMW Group delivered a complete of 791,985 BMW and MINI automobiles to prospects (‑6.4%%) in China final 12 months. 199,112 automobiles have been bought within the fourth quarter a rise of +12.7%.
BMW and MINI gross sales within the US between January and December totalled 361,892 items (-1.3%). Gross sales developed positively within the fourth quarter: BMW Group deliveries have been up +11.1% year-on-year, reaching 112,057 items.
In Europe, the BMW Group bought a complete of 877,369 BMW and MINI automobiles in 2022 (‑7.5%). Within the fourth quarter, the corporate delivered 247,551 items to prospects. This represents a rise of +10.9%.
In Germany, 252,087 BMW and MINI automobiles have been registered within the full 12 months.