Alejandro Mesonero-Romanos Appointed Alfa Romeo Head of Design


There have been – as beforehand reported – many modifications going down inside design at FCA’s European design facility for the reason that Italy-based firm and French producer PSA merged to kind the Stellantis Group at the beginning of the 12 months. Apart from the appointment of Francois Leboine to move the Fiat-Abarth manufacturers and the welcome announcement of the revival of the Lancia model (which is able to now be led by Stellantis Chief Design Officer Jean-Pierre Ploué), it has now been confirmed that Alejandro Mesonero-Romanos would be the new Head of Design for Alfa Romeo.

Mesonero-Romanos will be part of the Stellantis Group on July 1, 2021, and take over management of the Alfa Romeo marque, reporting to Ploué. Whereas it might appear unusual to nominate a Spaniard to steer the design path of the long-lasting Italian model, Mesonero-Romanos’ historical past and expertise seems completely in tune with the brand new alternative, regardless of his passport.

Previous to his short-lived appointment as design director for the Dacia model, Mesonero-Romanos lead the renaissance of VW Group’s Spanish subsidiary Seat and spearheaded the Cupra efficiency sub-brand offshoot. His work on the Cupra Tavascan and Formentor fashions aptly demonstrates his understanding of the sporting premium class, whereas his means to steer the crew that designed the fourth-generation Seat Leon and fifth-generation Ibiza and Arona demonstrates how his forward-thinking design can present stimulus to and enhance a model’s attraction.

“Alejandro’s arrival represents a fantastic alternative for Alfa Romeo,” Jean-Pierre Ploué mentioned in a press release. “Alejandro Mesonero-Romanos is a automobile fanatic and did an exquisite job at Cupra. The design crew and I stay up for working with him.”

Mesonero-Romano’s mission will probably be to refresh Alfa Romeo, modernizing the model and its processes from an inner, structural perspective, whereas concentrating on the event of future merchandise worthy of the heralded Trefoil face. He may also want to steer the event of electrified automobiles for Alfa Romeo, which has seen legendary racing victories over its 110-year historical past. Attributing new values to a model so steeped in heritage is not going to be a simple feat, however given Mesonero-Romanos’ background, we’re sure he’ll be as much as the problem.

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