Barbara Muckermann Named President and CEO at Silversea Cruises – Cruise Business Information


Barbara Muckermann, at the moment Chief Business Officer of Silversea, will develop into Silversea’s subsequent president and CEO, and can be a part of Royal Caribbean Group’s Govt Committee, in response to a press launch.

Silversea Cruises present President and CEO Roberto Martinoli will assume the function of senior advisor to Royal Caribbean Group President and CEO Jason Liberty.

“Roberto has constructed Silversea Cruises into the class chief that it’s as we speak, 11 ships sturdy with extra on the way in which,” mentioned Jason Liberty, president and CEO of Royal Caribbean Group. “He is likely one of the most progressive and educated leaders within the maritime business. As senior advisor, Roberto will proceed to offer strategic steering that additional cements Royal Caribbean Group’s standing as a frontrunner within the journey and hospitality business. Barbara is the best government to succeed Roberto. Her world perspective and team-first management type are a recipe for achievement for each the Silversea Cruises model and Royal Caribbean Group.”

Underneath Martinoli’s management since 2016, Silversea’s fleet has grown to incorporate 11 ships. In summer time 2023, it’ll welcome Silver Nova, the primary hybrid luxurious cruise ship using gasoline cells and emitting zero dangerous emissions whereas in port, an business first. In 2024, Silversea welcomes Silver Ray, the second ship within the Nova Class. Martinoli additionally led the acquisition in 2022 of Silver Endeavour to assist allow the corporate to entry each polar areas. The ultra-luxury cruise line now sails to over 900 locations throughout all seven continents annually, greater than every other cruise line.

Muckermann brings greater than 25 years of expertise within the journey and hospitality business, with an emphasis on creating really unique high-end holidays. She first joined Silversea Cruises in 2001, and held a number of roles at different luxurious and cruise manufacturers from 2005 to 2016 earlier than returning. In her present publish as Silversea’s Chief Business Officer, she oversees all features of gross sales, advertising, income administration and visitor relations, in addition to strategic communications and model and product technique. Muckermann is a Physician in Political Sciences and Economics, and holds a joint MBA from London Enterprise Faculty and Columbia College.

“That is an thrilling second for Silversea as we proceed so as to add new ships and return to the Asia market,” Muckermann mentioned. “I’m thrilled to construct on our achievements beneath Roberto and deal with development within the years forward.”

Muckermann turns into the second lady to steer certainly one of Royal Caribbean Group’s three wholly-owned manufacturers, and joins Celeb Cruises President and CEO Lisa Lutoff-Perlo, and Royal Caribbean Internati


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