BMWi Imaginative and prescient Dee – The BMW Design Revolution We have Been Ready


In accordance with BMW, the forthcoming NEUE KLASSE electrical sedan will probably be as necessary within the model’s second 100 years because the 1600 and 2002 fashions had been to its first. And the BMWi Imaginative and prescient Dee is our first glimpse on the concepts that may form it. And a few of these concepts are a welcome return to the model’s roots in sedans and functionally pushed design.

When Adrian Van Hooydonk advised us final 12 months to anticipate a change in design philosophy we had been intrigued. The MINI Aceman give us a glimpse of what that meant for MINI. In the present day the BMWi Imaginative and prescient Dee offers us that very same glimpse of the way forward for BMW.

Business going by way of adjustments and most aren’t going away. For us as designers this represents the chance. When tech change, designers could make larger, bolder adjustments in design and we’re about to try this in all of our manufacturers. It additionally has a powerful connection to the unique 1959 Mini in philosophy. Within the subsequent few months you’ll see these kind of huge leaps with all of our manufacturers. 

Adrian Van Hooydonk – Head of BMW Group Design

The e-ink model of the Imaginative and prescient Dee is provocative however not almost as fascinating because the automotive itself.

In our temporary time with the Imaginative and prescient Dee a number of issues turned clear. Flame surfacing, that design idea that has been part of BMW’s for the reason that 2001 7 Sequence is lifeless. Instead is minimal, and virtually mild kinds and creases that really feel immediately linked to the E21 technology 3 Sequence.

The opposite is a return to wheels and the nook proportions. That vital design ethos that served BMW for many years was pushed by efficiency. Nonetheless pedestrian security requirements (amongst different issues) appeared to take that away from BMW as a model ethos. With out a large lump of steel upfront, these requirements don’t must be met with two ft of plastic and rubber in entrance of the entrance wheels. This seemingly will enable BMW to return to that traditional proportion we’ve identified for many years and is the hallmark of such automobiles because the E21 and E30.

Screens Are Each Gone and In all places

Sure BMW will discuss concerning the private avatar and AI pushed digital help however the actual fascinating development right here by way of know-how is one thing referred to as Shytech and a full width heads-up show. Shytech is an idea pioneered by the OEM provider Continental that embeds screens behind materials comparable to cloth, plastic and even wooden. The idea is straightforward – the inside seems to haven’t any digital interfaces in any respect. Till you want them. As soon as on they change into full purposeful and could be embedded in far more natural methods than an enormous rectangle within the heart stack.

Then there’s the full width HUD which acts as the principle space for infotainment and automobile info. It’s a easy but inevitable conclusion for automotive infotainment. It’s each the place your eyes needs to be and the pure largest display placement potential. BMW says we’ll see a manufacturing model by 2025. We’d wager it will likely be within the NEUE KLASSE sedan and small crossover earlier than spreading to the remainder of the vary.

How Shut its he Imaginative and prescient Dee to the NEUE KLASSE?

We anticipate the general form and proportion to be very shut. There will probably be trim parts and certain a extra sturdy entrance and rear construction for crash normal functions. However we anticipate any such minimal design language to be on the heart of that automotive when it arrives in 2025.

Official Launch: Final companion – by way of actual and digital worlds: BMW presents BMW i Imaginative and prescient Dee in Las Vegas.

Munich/Las Vegas. The BMW Group is sharing its imaginative and prescient of the longer term digital expertise, each inside and out of doors the automobile, on the Shopper Electronics Present (CES) 2023 in Las Vegas. BMW i Imaginative and prescient Dee is the futuristic mid-size sedan with a brand new and pared-down design language. The title “Dee” stands for Digital Emotional Expertise – and that’s exactly its purpose: to create a good stronger bond between folks and their automobiles going ahead. Future digital capabilities will go far past the extent of voice management and driver help methods we’re acquainted with at this time. The BMW Head-Up-Show extends throughout the total width of the windscreen, offering a glimpse of the following automobile technology. From 2025 onwards, this innovation will probably be accessible within the fashions of the NEUE KLASSE. The BMW Group has additionally refined its use of colour-change know-how. Having unveiled the BMW iX Stream That includes E Ink, with the flexibility to alter from black to white, on the final CES, BMW i Imaginative and prescient Dee can now curate its exterior in as much as 32 colors. 

“With the BMW i Imaginative and prescient Dee, we’re showcasing what is feasible when {hardware} and software program merge. On this approach, we’re capable of exploit the total potential of digitalisation to remodel the automotive into an clever companion. That’s the future for automotive producers – and, additionally, for BMW: the fusion of the digital expertise with real driving pleasure,” mentioned Oliver Zipse, Chairman of the Board of Administration of BMW AG. “On the identical time, BMW i Imaginative and prescient Dee is one other step on the highway to the NEUE KLASSE. With this imaginative and prescient, we’re wanting far into the longer term and underlining the great significance of digitalisation for our upcoming product generations.”

With its clever, virtually human capabilities, BMW i Imaginative and prescient Dee accompanies drivers not solely by way of real-life conditions on the roads, but additionally of their digital atmosphere.

“A BMW lives by its unparalleled digital efficiency. BMW i Imaginative and prescient Dee is about good integration of digital and bodily experiences,” mentioned Frank Weber, member of the Board of Administration of BMW AG chargeable for Growth. “Whoever excels at integrating the client’s on a regular basis digital worlds into the automobile in any respect ranges will achieve mastering the way forward for car-building.”

BMW Blended Actuality Slider: into the digital world in 5 steps 
The BMW Blended Actuality Slider, together with the superior Head-up Show, is the digital spotlight and central working management of BMW i Imaginative and prescient Dee. Utilizing shy-tech sensors on the instrument panel, drivers can determine for themselves how a lot digital content material they wish to see on the superior Head-Up Show. The five-step choice ranges from analogue, to driving-related info, to the contents of the communications system, to augmented-reality projection, proper as much as entry into digital worlds. In parallel, dimmable home windows will also be used to regularly fade out actuality. Blended actuality could be skilled in BMW i Imaginative and prescient Dee in an immersive approach that engages totally different senses with out requiring any extra instruments, creating a brand new dimension of driving pleasure for the consumer.

Superior BMW Head-Up-Show: in NEUE KLASSE from 2025 
The BMW Group is understood within the automotive sector as a trailblazer for the Head-Up-Show and has systematically refined this know-how over the previous 20 years. In BMW i Imaginative and prescient Dee, projection throughout your entire width of the windscreen permits info to be displayed on the biggest potential floor – which solely turns into recognisable as a show as soon as it’s activated. On this approach, the BMW Group demonstrates the large potential of projection know-how and BMW i Imaginative and prescient Dee visualises how a superior Head-Up-Show may be utilised sooner or later for the show and working idea. The usual-production model of the BMW Head-up-Show extending throughout the total width of the windscreen will probably be used within the fashions of the NEUE KLASSE from 2025 onwards.

Welcome situation with voice and phygital icons 
The digital expertise already begins exterior the automobile, with a personalised welcome situation that mixes graphical parts, mild and sound results. Pure language serves as the only, most intuitive type of interplay, enabling good understanding between people and their automobiles. The headlights and the closed BMW kidney grille additionally type a typical phygital (fusion of bodily and digital) icon on a uniform floor, permitting the automobile to provide totally different facial expressions. This implies BMW i Imaginative and prescient Dee can discuss to folks and, on the identical time, specific moods comparable to pleasure, astonishment or approval visually. BMW i Imaginative and prescient Dee may venture a picture of the driving force’s avatar onto the facet window to additional personalise the welcome situation.

World premiere for full-colour E Ink know-how 
Following the spectacular debut of the BMW iX Stream That includes E Ink at CES 2022, the BMW Group is now unveiling a full-colour model of the E Ink know-how in BMW i Imaginative and prescient Dee that will probably be used because the outer pores and skin of the automobile for the primary time worldwide.

BMW i Imaginative and prescient Dee, somewhat than merely alternating between black and white, now showcases a multi-coloured, totally variable and individually configurable exterior. An ePaper movie from the BMW Group’s cooperation companion, E Ink, is utilized to the physique to create this magical show of color. As much as 32 colors could be displayed.

The physique floor of the BMW i Imaginative and prescient Dee is split into 240 E Ink segments, every of which is managed individually. This permits an virtually infinite number of patterns to be generated and diverse inside seconds. The laser chopping course of used to trim the movies and the digital management design had been developed in partnership with E Ink. The difference of this know-how for curved surfaces and the programming of the animations, had been developed by BMW Group’s in-house engineers – enabling a type enabling a type of customisation that’s distinctive all through the automotive sector worldwide.

Reductive design – in and out
The design of BMW i Imaginative and prescient Dee has been intentionally pared right down to focus consideration on the digital expertise and the DNA of the BMW model. The outside is outlined by the traditional three-box sedan design that kinds the core of the BMW model. Conventional design parts, just like the BMW kidney grille, twin round headlights and the Hofmeister kink, are reimagined, with phygital icons changing analogue parts. This provides BMW i Imaginative and prescient Dee its personal digital, however human, character.

Inside, digitalisation goes hand in hand with reductive use of supplies, working controls and shows to make sure nothing distracts from the digital expertise and the brand new feeling of enhanced driving pleasure. The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and could be operated by shifting the thumb. These phygital touchpoints management collection of the content material projected onto the windscreen and, along with the Head-Up Show, thus assist the precept of “arms on the wheel, eyes on the highway”.

“With BMW i Imaginative and prescient Dee, we’re displaying how the automotive could be seamlessly built-in into your digital life and change into a trusty companion. The automobile itself turns into your portal to the digital world – with the driving force at all times in management,” mentioned Adrian van Hooydonk, head of BMW Group Design. “Carried out the precise approach, know-how will create worthwhile experiences, make you a greater driver and easily deliver people and machines nearer collectively.”

One other milestone on the highway to the NEUE KLASSE 
The way forward for the BMW Group is electrical, round and digital. BMW i Imaginative and prescient Dee represents the digital side of this trio and will probably be one other milestone on the highway to the following automobile technology, the NEUE KLASSE. The BMW Group will present additional insights and glimpses of the revolutionary automobile idea of the NEUE KLASSE over the course of 2023.

BMWi Imaginative and prescient Dee Photograph Gallery


Please enter your comment!
Please enter your name here