Elon Musk explains how Twitter can profit firms


Elon Musk highlighted a key profit that firms would achieve from utilizing Twitter. He pointed to knowledge from the Twitter account of one among his different firms, Tesla. In December, Tesla started tweeting extra often and customers on the platform interacted with the all-electric automobile maker’s tweets. By interacting or, slightly, partaking with the tweets, a consumer could like, reply, retweet, or quote the tweet.

On Friday, the Twitter CEO shared a tweet by Mathias Føns highlighting knowledge from Tesla’s December tweets. Tesla started actively tweeting updates and academic content material at first of December and has had a whole lot of engagements and interactions consequently.

Føns included a screenshot of a graph exhibiting the entire likes on tweets by Tesla and different automakers in 2022. For Tesla, the variety of likes skyrocketed within the month of December.

On Tuesday, the Tesla and Twitter CEO additionally shared a tweet by Jeff Boichuck, Assistant Professor of Commerce for the College of Virginia. Boichuck listed the entire quantity of Twitter views inside the previous 30 days for tweets posted by automakers that offered at the least 10,000 vehicles within the U.S. in 2022.

Tesla had the very best variety of views on its tweets at 275.6 million. Coming in on the lowest on Boichuk’s record was VW. Beforehand, this knowledge was solely out there to every particular person Twitter account. By making the views of particular person tweets public, anybody can see what number of instances a tweet has been considered.

On December 2nd, Elon Musk tweeted that Twitter was serving nearly 90 billion tweet impressions every day, which confirmed “how extremely alive the system truly is.” He added that it will turn into apparent as Twitter exhibits the view counts on all the tweets.

Twenty days later, he introduced the rollout of Twitter’s View Rely, exhibiting what number of instances tweets have been seen. He reiterated that this exhibits how alive the platform is greater than it may appear, noting that 90% of Twitter customers learn however don’t tweet, reply, or like tweets since these are public actions.

The views present that Twitter has customers on the platform, and though some don’t have interaction with different tweets, they’re nonetheless actively utilizing it. Corporations utilizing Twitter could discover this helpful from a advertising perspective.


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Elon Musk explains how Twitter can profit firms


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