Meals Truck Advertising In 2021: 5 Fast Ideas – FoodTruckr


This text was written by advertising and marketing knowledgeable Heather Cox. See her information on the finish of the underside.

Whether or not you’re beginning a brand new meals truck or are a seasoned professional, maintaining your advertising and marketing strategy up-to-date is the important thing to longevity. In 2021  – within the midst of a shifting market – getting artistic about your strategy can assist your meals truck thrive.

Many main adjustments we noticed in 2020 have gotten a everlasting a part of our world. Distant places of work are more and more changing into the norm, telehealth is on the rise, and on-line procuring is extra standard than ever. Briefly, the world goes to remain considerably socially distanced for the foreseeable future.

Meals vans as soon as relied on word-of-mouth and walk-in site visitors to thrive. Now, your success is about making a presence in a digital house. Beneath, we gives you some steering on methods to adapt your advertising and marketing strategy and reach a post-pandemic market.

Present Contactless Menus

The usage of QR Codes to create contactless menus on your meals truck has elevated as a consequence of COVID – and prospects have come to understand the comfort of taking a look at menus on their private gadgets. A QR code is a good way to let individuals find out about your on-line menu and another on-line providers it’s possible you’ll supply.

Able to get began? Use this hyperlink to create a QR code together with your emblem and completely different kinds to match your model. As soon as you’re completed, you can even share your QR Code in your web site, in your meals truck and your social media platforms.

Hyperlink Your Bio On Instagram

A robust social media presence is extra essential than ever earlier than – and Instagram is a very good possibility for these within the meals business. A superb meals image can actually entice a buyer.

Utilizing providers like LinkTree or SociaTap is a good way to create a number of hyperlinks inside your Instagram profile. It helps direct individuals to completely different components of your web site to view your menu, buy merchandise, see your areas, and extra.

Wish to actually step up your recreation? Create a “Hyperlink in Bio” web page in your web site. Add buttons together with your a number of hyperlinks to extend site visitors and enhance search engine marketing whereas creating calls to motion. It’s a win-win!

Be Constant On Social Media

A constant model is a recognizable model. If you’re a burger truck, you need shoppers to image your emblem the second they begin craving a burger for lunch. Being lively on social media  – the place your prospects hand around in their free time – is an effective solution to embed your organization within the minds of shoppers.

Making a constant social media model is a good way to let individuals know that your meals truck is lively in the course of the spring season. Posting every single day about the place you’re positioned, what specials you’re that includes, and photographs of your meals truck meals will present your folks, followers, and new prospects that you’re reliable and able to serve! It can additionally let individuals know the place and methods to discover you.

Run A Contest

Today, shoppers are averse to conventional types of promoting. A contest is extra interactive, and prospects get one thing in return for collaborating.

Working a contest is a good way to extend the visibility of your meals truck and model. Create a images contest the place the very best photograph of your meals truck wins or create a giveaway on Instagram. Have followers tag two individuals to be entered to win a present card to your truck or a free meal. That is mainly a free solution to get publicity and provides your prospects one thing to look ahead to.

Be certain that to examine your native tips round on-line giveaways and contests, nonetheless. Some cities or states might have particular tips.

Collaborate With Your Friends 

Collaborations are all the craze in 2021. Whilst you could also be tempted to think about fellow meals vans as your rivals, partnering with different manufacturers oftentimes creates a mutually helpful relationship for each events.

Get along with different meals truck house owners for a meals truck Friday in your native city. Or, speak to an area brewery and see when you can arrange on the nook so patrons can get meals and drinks in a single place. There are many artistic methods to collaborate and elevate each your manufacturers within the course of.

Meals Truck Advertising In 2021: The Backside Line 

Getting into 2021, advertising and marketing can really feel like an uphill battle for these within the meals business — particularly meals truck house owners. Conventional routes of reaching prospects are not viable, however creativity and innovation can assist you thrive.

Creating a way of neighborhood in on-line areas and discovering artistic methods to work together with prospects are very important to a profitable 2021 advertising and marketing marketing campaign. The above ideas and tips ought to offer you a tough concept of the place to get began.

Have one other advertising and marketing tip for different meals truck house owners? Drop a remark and tell us!


Extra in regards to the Author

Heather Cox is the proprietor of BGWD and an knowledgeable in Social Media and Net Design for meals vans and eating places. With over 14 years of restaurant business expertise, she is aware of methods to make you look nice on-line and get you extra prospects utilizing your web site and social channels.

Her favourite Meals Truck meals is Cheese Curds and she or he enjoys going to Meals and Meals Truck Festivals in and round Delaware! As a result of what else is there to do in Delaware besides to eat!?

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