MSC Named the Official Cruise Line of New York Knicks – Cruise Trade Information


Madison Sq. Backyard Sports activities Corp. introduced a multi-year advertising partnership with MSC Cruises naming the model the official cruise line accomplice of the New York Knicks, in response to a press launch.

“MSC Cruises is without doubt one of the world’s top-rated up to date cruise traces with a protracted historical past of placing their clients first, a price that MSG Sports activities lives by day-after-day, making them a unbelievable addition to our illustrious group of promoting companions,” mentioned David Hopkinson, president and COO, Madison Sq. Backyard Sports activities Corp.

“This partnership may even make MSC Cruises our first-ever international rights advertising accomplice. MSC Cruises might be concerned inside the Knicks group throughout digital channels and fan activations and can present once-in-a-lifetime experiences for our unbelievable Jr. Knicks program.”

By means of this partnership, MSC Cruises will obtain model promotion throughout all Knicks video games at The Backyard. MSC Cruises may even function the Presenting Accomplice of the Knicks’ in-game T-Shirt Toss.

“Our partnership with MSG and the New York Knicks is symbolic of our general dedication to New York Metropolis with the upcoming launch of year-round cruises from the Brooklyn Cruise Terminal onboard MSC Meraviglia,” mentioned Rubén A. Rodríguez, president of MSC Cruises USA.

“At MSC Cruises, we’re centered on bettering the communities we serve by supporting households and furthering sustainability efforts. MSG and the Knicks share these priorities, and we’re thrilled to be combining our efforts proper right here in New York Metropolis, in addition to all through the greater than 40 nations that make up our international itineraries.”

The Knicks and MSC Cruises will work collectively on a sustainability initiative that can present a donation to an Ocean Conservation Trigger for each three-pointer made by the Knicks this season.

Moreover, the Knicks will host a Jr. Knicks clinic on the basketball court docket aboard the MSC Meraviglia throughout her inaugural name on the Brooklyn Cruise Terminal. Individuals within the clinic will participate in basketball drills, meet with Knicks alumni and obtain branded giveaways from the Knicks and MSC Cruises.

On prime of this partnership, MSC Cruises may even be the Official Cruise Line Accomplice for the Westchester Knicks and Knicks Gaming, which incorporates LED signage for all Westchester Knicks dwelling video games and digital on-court signage for all Knicks Gaming dwelling video games. The cruise model might be displayed on the digital boards exterior of Madison Sq. Backyard.


Please enter your comment!
Please enter your name here