Pickup house owners shifting to SUVs (like everybody else)


The sunshine-duty full-size half-ton pickup section is among the
most vital within the US {industry}, for a number of causes: the three
section leaders are the highest-volume fashions from Ford, Chevrolet,
and Ram; the three pickups constantly are also the highest-volume
fashions within the {industry}; there’s intense gross sales competitors amongst
these three for bragging rights; and, it’s generally accepted that
these fashions are extremely worthwhile for his or her respective

Regardless of full-size pickups’ vital contributions to every model’s
enterprise case, the share of half-ton retail gross sales has been
declining for greater than two years. As proven under, the section’s
retail shares in Q3 2022 and October 2022 had been 7.8% and seven.5%,
respectively – decrease than in every other quarter courting again to Q3
2012. It’s noteworthy that the heavy-duty full-size pickup share
(three-quarter/one-ton fashions) has been comparatively regular throughout
this time interval, suggesting quantity has not shifted as much as this
higher-profit section.

S&P World Mobility information present these share declines may be
attributed to elevated migration of full-size pickup households to
sport-utility automobiles. As proven under, the share of households
proudly owning every of the three main half-ton pickups staying loyal to
the pickup physique fashion has declined previously yr, whereas the
share shifting to a utility has elevated.

The change in re-purchase patterns for the Ram 1500 is probably the most
pronounced: the % of those house owners remaining mannequin loyal has
dropped virtually 9 proportion factors to 42.5% in a single yr (Ram 1500
mannequin loyalty peaked at 54.7% again in June 2019), whereas the combo
migrating to a utility has climbed virtually 6 factors to 41.6%.
These findings align with the continuing elevated motion to SUVs
from all different physique kinds, a predictable sample given the
plethora of utility decisions out there based mostly on measurement, worth, gasoline
sort, sheet metallic, and applied sciences. By way of the primary ten months
of 2022, utility registrations accounted for 68% of retail luxurious
registrations and 61% of retail registrations industry-wide.


Prime 10 Business Tendencies Report

This automotive perception is a part of our month-to-month Prime 10
Business Tendencies Report
. The report findings are taken from
new and used registration and loyalty information.

The December report is now out there, incorporating November
2022 CFI and LAT information. To obtain the report, please click on


This text was printed by S&P World Mobility and never by S&P World Scores, which is a individually managed division of S&P World.


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