Video: BMW i Imaginative and prescient Dee – An Inside Take a look at the Idea with its Designer


The BMW I Imaginative and prescient Dee is a glance into the long run. And I’m not speaking solely about the way it seems to be. Going contained in the idea reveals BMW’s view of what the way forward for driving will appear to be. And fortuitously we had been one of some handful of fortunate journalists who not solely acquired some seat time however some 1:1 with the UI designer behind all of it.

In our transient time with the Imaginative and prescient Dee a number of issues turned clear. Flame surfacing is lifeless. That design idea that has been part of BMW’s because the 2001 7 Sequence served the model nicely however BMW is clearing saying that it’s time to maneuver on. As an alternative is minimal, and nearly mild types and creases that really feel straight related to the E21 era 3 Sequence.

The opposite is a return to the traditional BMW proportions. That important design ethos that serves BMW for many years was pushed by efficiency. Nevertheless pedestrian security requirements (amongst different issues) appeared to take that away from BMW as a model ethos. With out a huge lump of steel upfront, these requirements don’t must be met with two ft of plastic and rubber in entrance of the entrance wheels. This seemingly will enable BMW to return to that traditional proportion we’ve recognized for many years and is the hallmark of such automobiles because the E21 and E30.


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