Automobile possession is transferring from a static expertise to a way more dynamic one, with over-the-air updates, customisable options and an ongoing relationship between automaker and driver. The product versus service debate continues to play out not solely within the type of ride-hailing and car-sharing but additionally with in-vehicle options and subscription choices. What a driver needs or wants in the course of the week could possibly be very totally different from what they’re on the lookout for on the weekend—are automakers prepared to answer these altering preferences?
Know-how advances recommend they could possibly be. Prashant Gupta, Senior Vice President, Automotive & Manufacturing at digital know-how technique firm DMI, shares his imaginative and prescient for the evolution of the possession expertise and the digital developments behind it.